“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

Content marketing isn’t about the brand, your products, or your services. It’s about your audience. What do they care about?

And, more importantly, how can you be the one to provide something no one else is, which in turn elevates your brand from a commodity to something people embrace?