Many organizations which use Tableau find themselves with hundreds of reports sitting under dozens of projects which in most cases doesn’t make sense, even if you created the best dashboard with amazing visualization it will have limited value if it’s difficult for staff to find them. As trivial as this task might sound, in fact, […]
Marketing channel attribution is a critical component in your marketing technology stack. You’ve launched a brand new shiny campaign, the content and design are awesome, and everyone loves it. you’re looking on the sales graph and it’s exploding, YAY, you feel great — that is until you are being asked by the marketing manager “How […]
Most organisations do not even use their customers data, they use their instincts and think they are right, but often they tend to be more wrong than they realise. The Analytics Maturity Ladder reflects the analytic maturity of an organisation. Many of them are stuck in the lower stages of this ladder due to failure […]
In the corporate world, data warehouses are widely known as essential components that are critical in business intelligence and different analytics operations. However, there’s always confusion among different individuals in whether the optimal route for deploying data warehouses is the cloud or on-premise approach. This has remained a debate between professionals and businesses. With all […]
Today businesses are relying on the cloud to run cost-effective applications. The global cloud computing market is projected to reach 383.4 billion US dollars by 2020. As the market expands, it’s going to become cheaper and more efficient to run applications on the cloud. So businesses of all sizes should consider cloud migration for their […]